The Philosophy
WHAT´S THE MONARCHY?
The Monarchy of Bliss is not a place . It‘s a state of mind. A mindset to live what you love. There is no place for haters. No bad days, no bad vibes. Having a good time is our priority. And that is why we are the self-appointed official sponsor of good times.
The believe
SUSTAINABLE STREETWEAR
From the beginning, our mission has been to create high quality streetwear in the most sustainable and ethical way. We produce streetwear that is made with the most respect for the eco system and doesn’t compromise on style. You don't have to look like a hippie or a yoga mum (#nooffense) to wear sustainable fashion. Be part of a new chapter in the fashion industry. Monarchy of Bliss is the clothing brand for the generation that cares for our planet. So join us on our journey to a more sustainable lifestyle and become part of the MOB family.
The people
THIS IS US
🍜🏰🍺
Schmidl
His creative mind rises like a rainbow over the Monarchy. The former beer pong champion is the heart and founder of our brand. He is obsessed with food and cooks as an act of meditation. When he is not in the kitchen, he battles karate kicking pigeon demons with his daughter.
🍹⚡️🦄
Xaver
As a kid Xaver fell in a cask full of Gin & Tonic. Since then he has not slept and parties his way through life. The whole world is his friend because people can’t resist his cute face. This makes him the perfect guy to organize our events & parties and sell our awesome stuff to YOU!